The design of buildings, transportation, open spaces, and city grids has a big impact on an individual’s health. When designed with public health in mind, these systems can promote physical activity, social connections, and mental wellbeing.
Active Design Miami is a coalition of health, architecture, and urban planning groups that came together to create design and policy strategies for a healthier Miami. We partnered with Urban Impact Lab and the Miami Center for Architecture and Design to produce a comprehensive brand for Active Design Miami, along with a handbook that provides practical design guidelines for architects and urban planners.
We created a primary brand mark along with four complementary icons that illuminate the four areas in which Active Design strategies are applied: Parks and Open Spaces, Development Patterns, Transportation and Mobility, and Buildings. We then worked side by side with the content team to develop the handbook, assuring brand integrity while creating a flexible and practical tool for the intended users.
Our commitment to design for social impact really shines in a project like Active Design Miami. We are proud to see the initiative beginning to make waves: in February 2017, the Active Design Miami guidelines were formally adopted by Miami Beach as part of the city’s environmental and sustainability efforts.
