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Active Design Miami

Branding and handbook design for AIA Miami / Miami Center for Architecture & Design, in collaboration with Urban Impact Lab

The design of buildings, transportation, open spaces, and city grids has a big impact on an individual’s health. When designed with public health in mind, these systems can promote physical activity, social connections, and mental wellbeing.

 

Active Design Miami is a coalition of health, architecture, and urban planning groups that came together to create design and policy strategies for a healthier Miami. We partnered with Urban Impact Lab and the Miami Center for Architecture and Design to produce a comprehensive brand for Active Design Miami, along with a handbook that provides practical design guidelines for architects and urban planners.

Active Design Miami logo
Active Design Miami sketching process
Active Design Miami icons

We created a primary brand mark along with four complementary icons that illuminate the four areas in which Active Design strategies are applied: Parks and Open Spaces, Development Patterns, Transportation and Mobility, and Buildings. We then worked side by side with the content team to develop the handbook, assuring brand integrity while creating a flexible and practical tool for the intended users.

Active Design Miami book layout
Active Design Miami book layout
Active Design Miami book layout

Our commitment to design for social impact really shines in a project like Active Design Miami. We are proud to see the initiative beginning to make waves: in February 2017, the Active Design Miami guidelines were formally adopted by Miami Beach as part of the city’s environmental and sustainability efforts.

Active Design Miami collateral mockup
Active Design Miami collateral mockup