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Axis Helps Miami

Design & develop digital platform, style guide, and custom brand illustrations. Created in collaboration with Urban Impact Lab

Axis Helps is a one-stop resource connecting people and small businesses with the support they need to recover from the effects of the pandemic. It’s an initiative of Urban Impact Lab, funded by Microsoft and Citi, and in partnership with major nonprofit organizations.

I began working with the Axis Helps team in the early months of the COVID-19 pandemic, progressively growing their initial product into a robust platform that hosts hundreds of programs for individuals and businesses in Miami.

Axis Helps Miami website homepage on a laptop
Axis Helps Miami website homepage on a laptop

Working closely with the Axis Helps team, I re-designed and re-built the platform in Webflow, created a branded illustration style, and developed some custom tools for their users.

Axis Helps Photo vignettes: Confident businesswoman in Miami; father and child hold hands in Little Havana
User looks at resources for Small Business Owners on smartphone
Axis Helps Photo vignettes: Confident businesswoman in Miami
Axis Helps Photo vignettes: Father and child hold hands in Little Havana
User looks at resources for Small Business Owners on smartphone

We focused on presenting only essential information about these programs, paring down to key details so users can quickly understand the program’s parameters and if they qualify for assistance.

Business owner looking at grant opportunities on the Axis Helps website on his mobile phone
Business owner looking at grant opportunities on the Axis Helps website on his mobile phone

Many people faced housing insecurity and / or the threat of eviction during the COVID-19 pandemic. We honed in on this crisis and created an entire section dedicated to rent and housing relief, allowing users to filter the programs by specific needs.

Screens from the Rent & Housing program filters: user can choose specific situational or demographic needs from the filter dropdown, and the tool shows only programs that correspond to that need.
Screens from the Rent & Housing program filters: user can choose specific situational or demographic needs from the filter dropdown, and the tool shows only programs that correspond to that need.

One means of determining eligibility for many assistance programs is a complex metric called AMI (Area Median Income). Though it’s ubiquitous, it confuses even many program providers, and historically has been presented in the most unintelligible of charts. We created a radically simplified AMI tool, allowing the user select the number of people in their household, and then see exactly the income limits for a specific program.

Area Median Income (AMI) tool — user can pick the number of people in their household, and the corresponding income limit shows in a dropdown
Person viewing a Housing program on a laptop
Area Median Income (AMI) tool — user can pick the number of people in their household, and the corresponding income limit shows in a dropdown
Person viewing a Housing program on a laptop