Social influencer Emily Nolan needed a brand identity that captured the many aspects of her life and personality. A model, fitness enthusiast, speaker, and writer who preaches health and body positivity to her followers, Emily identifies four distinct phases in her life that make her the impactful woman she is today.
We crafted a brand identity around these four phases in her life – a playful, adaptive mark that signals her history and is flexible for future growth. We carefully tuned her brand to her young, female audience and her emphasis on authenticity and openness.
We built a full digital experience to highlight her social accounts, press features, shop, and events; enabling her to project her message of empowerment to fans, media, and sponsors.