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Omni CRA Rebrand

Comprehensive rebrand including visual identity, messaging and content strategy, and website re-design.

Omni CRA (Community Redevelopment Agency) approached us for a strategic rebrand to publicly communicate their vision for the district. Situated on the north edge of Downtown Miami, the neighborhood is in the beginning stages of a massive development cycle.

Omni CRA desktop and mobile website
Omni CRA mobile website

The organization seeks activate the neighborhood with a mix of housing, restaurants and retail, commercial buildings, and public spaces, in a way that is beneficial for all.

 

Most importantly, they aim to create innovative responses to Miami’s housing affordability crisis, ensuring that current residents are not displaced or priced out as the district grows.

Omni CRA horizontal logo (icon only) on dark background
Omni CRA horizontal logo (icon only) on dark background

We were inspired by the team’s holistic and values-based approach to the urban environment. Since they serve such a broad group of stakeholders (government, non-profits, cultural institutions, developers and landlords, small businesses, and a diverse set of residents), we wanted to reflect notions of intersection and common interests in the brand. Finally, we knew the brand should feel inclusive and approachable, while still retaining some of the formality expected from a government organization.

Omni CRA horizontal logo on dark background
Omni CRA horizontal logo on dark background
Omni CRA brand icons
Omni CRA brand icons
Omni CRA business card
Omni CRA business cards
Omni CRA envelope and business card with stationery items
Omni CRA polo shirt design

We developed messaging and content for their new site that places their goals, vision, and values at the forefront of all communications.

We developed messaging and content for their new site that places their goals, vision, and values at the forefront of all communications.

Omni CRA desktop website scrolling and interaction
Omni CRA desktop website scrolling and interaction

The new site is an approachable resource platform for anyone interested in opening a business, moving into the neighborhood, or needing in-depth information about the CRA’s budgets, legal parameters, or long-term plans.

 

The site also adheres to the State of Florida’s requirements for website accessibility for CRA organizations.

The new site is an approachable resource platform for anyone interested in opening a business, moving into the neighborhood, or needing in-depth information about the CRA’s budgets, legal parameters, or long-term plans.

 

The site also adheres to the State of Florida’s requirements for website accessibility for CRA organizations.

Omni CRA mobile website scrolling and interaction
Omni CRA mobile website scrolling and interaction

We’re truly excited to see how the Omni district evolves, guided by the CRA’s commitment to equitable and sustainable growth.

We’re truly excited to see how the Omni district evolves, guided by the CRA’s commitment to equitable and sustainable growth.

Omni CRA logo in white over skyline