Omni CRA (Community Redevelopment Agency) approached us for a strategic rebrand to publicly communicate their vision for the district.

We anchored the brand’s visual identity in concepts of intersection and common interests, and developed messaging for their new site that places their goals, vision, and values at the forefront of all communications.

The new site is an approachable resource platform for anyone interested in opening a business or moving into the neighborhood, or needing in-depth information about the CRA’s budgets, legal parameters, or long-term plans.