“Cities are ecosystems” – the credo of Urban Impact Lab, a civic innovation firm based in Miami.

We established the Octopus as a visual metaphor for the brand: a playful, creative, resilient creature. The octopus forms an abstract part of their primary brand mark and also functions as a stand-alone illustrative piece in other contexts.

Then, with the visual brand finalized, we established a comprehensive web presence for the organization – complete with content strategy guidelines for how to document and showcase their work in the future.

We created special letterpress cards with duplexed Colorplan paper and a ghosted octopus form on the reverse. Each partner selected a color from the brand palette to distinguish her card from the others.